Our Story

Brand Builders are Storytellers

Your brand is really the story we tell about you. The power of a story lies in its ability to connect, teach, and motivate by engaging with our emotions. Your brand story can make complex financial concepts easy to understand and drive action more effectively than listing facts and figures.

At Advisor Brand Partners, we’ve spent our careers creating memorable stories for brands. Our team members are writers, graphic designers, illustrators, animators, editors, and coders, located all over the country, and all using their unique skillsets to add texture, meaning, and magic to your brand’s story.


For over 25 years, Jon has worked as an advertising copywriter, creative director and brand strategist. He’s creatively contributed to some of the world’s most iconic consumer brands, including McDonald’s, Coca-Cola, American Airlines, Disney, and many more.

Jon spent years as a creative director for Citibank, then for Bank of America, and enjoyed the challenge of making large financial brands feel personal. He then transitioned to helping independent financial advisors create brands from scratch, and he relishes this “back-to-the-drawing-board” approach to building a brand.

Jon lives in the Chicago area where he enjoys playing tennis with his wife, coaching his daughter in basketball, chauffeuring his son to travel soccer games, and squeezing in a round of golf with friends.


Below are some of the financial brands from our team’s background:

Financial commitment starts with an emotional connection.

Get prospects to feel strongly about your advisory with Advisor Brand Partners.